CASE STUDY: HEROIC LOVE MOVIE
Heroic Love tells the true story of two Academy brothers. The elder, Capt. Guy D. Gruters, POW, was shot down twice over North Vietnam and held for five and one half nightmarish years as a prisoner of war in the infamous “Hanoi Hilton.” And the younger, Capt. Terry Gruters, who volunteered to fly three tours during the war and ultimately took part in the B52 bombing raids of North Vietnam in December 1972 that freed many POW’s, including his brother.
Their story, which includes the moving account of Guy’s friendship with fellow POW, Lance Sijan and the care he was privileged to provide him in his final days, is a beautifully inspiring testimony to heroism and the indomitable power of faith, hope, and love in the face of even the most desperate circumstances and unspeakable inhumanity.
We were brought in by the core group at the heart of the project (which included the Gruters brothers, the screenplay writer and several producers and investors) to develop and implement a creative marketing/communications and PR strategy for the project.
With self-produced film projects it is crucial to raise both awareness and funds. Our strategy was to bring this incredibly compelling story direct to our most interested audience, capture their imaginations and leverage the power of grass roots activism and social media promotion to expand the reach of our message.
Visitors to the website are not only captivated by the compelling story and accompanying visuals, they are also presented with the opportunity to become a “Friend of Heroic Love” and join a grassroots movement with the goal of bringing this important film to the big screen. Clear calls to action enable supporters to donate, pledge and actively promote the project through their own social networks.
Heroic Love Movie Poster
Site Messaging and Calls to Action
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