SMITH + CO. APPROACH TO WEB DESIGN AND DEVELOPMENT

1. We Build Websites that Build Brands.

Did you know that 88% of American consumers do their research online before ever contacting a business? ( Who knows what that other 12% are up to.)  But the point is that your website will most likely be the very first encounter that potential new customers have with your business. That means it needs to be good.

• We Build Websites that Make an Impression
• We Build Websites that Tell Your Brand’s Story
• We Build Websites that Communicate Your Unique Value
• We Build Websites that Drive Business

2. We Build Modern Websites that Work

Here’s another statistic: 52% of all web traffic in 2018 took place on mobile devices. Responsive web design is an absolute must if you want to provide a good user experience across all devices. If you don’t feel like you’d lose sleep over a less than ideal user experience, you should also know that Google has started actively demoting websites (in search results) if they aren’t mobile friendly. So, there’s that.

• We Build 100% Responsive Websites
• We Build Websites that Look Good (And Work Well) on Mobile
• We Build Websites that Load Fast

3. We Build Websites that Get Found on Google

Here’s another statistic (This one isn’t mathematically proven but it’s still true.) : We all want our website to be on page one of Google results. The only problem is that ranking high on Google doesn’t just happen. It requires a solid Search Engine Optimization strategy and a website infrastructure to support it. After that it requires ongoing work.

• We Build Search Engine Optimized Websites
• We Develop SEO Strategies
• We Implement Them

4. We Build Websites that Drive Business

Speaking of statistics: Do you know the average value of a website visitor who comes to your site and leaves without doing anything? Me neither. And that’s the problem. Your website can’t just be an online brochure that’s skimmed and then forgotten about. To drive business a website needs to capture real live leads! (i.e. the names, numbers and email addresses of all the highly qualified potential customers who are currently on your site!)  Surprisingly few websites exploit these lead generating opportunities. Ours always do.

• We Build Websites That Capture Leads
• We Build Websites that Create a Sales Funnel
• We Build Websites that Demonstrate Their  Return on Investment